Given the nature of App4’s business model, payments are key to the firm’s success. It has to be quick and easy to integrate into the client’s app or website, while offering administrators a hasslefree way to manage transactions, and facilitate fast and secure payments. Worldpay Online Payments offers SMEs a robust, highly secure payments platform for online transactions. For App4, Worldpay’s simplicity and ease of integration fit the bill which is why App4 switched to Worldpay, according to founder Ian Chambers.
The firm designs bespoke mobile apps and websites for companies in the hospitality sector, allowing customers to transact with them directly rather than go through third-party marketplace platforms, which typically charge up to 25% of order value. A built-in loyalty system allows regular customers to earn and redeem points, and the package also includes marketing tools to help further drive sales and profits. App4 does all this with zero commission to pay, putting the client fully in control.