Stop Losing Your Regulars!

Stop Losing Your Regulars!

With an average of 4 new takeaway or restaurant businesses opening every day for the last 3 years the competition for your customer’s money is getting more intense.  Also, aggregators  are taking advantage of the ‘app deficit’ to take your customers away and own them for themselves.

 

the aggregators are taking advantage of the ‘app deficit’ to take your customers away and own them for themselves…

 

Traditionally, the key to keeping the 80% of your clients that you would class as ‘regulars’ happy would have been a mix of your great food, great service and even the friendly conversation you had with them, either in store or on the phone. With the rise of online orders and Mobile Apps however, the ability to interact or even know some basic info about your customer has become very difficult, so a new approach to encouraging loyalty is required, without costing you the earth or taking up any extra time.

 

The online portals own the customer and the loyalty sits firmly with them, not your business. They are the point of contact for the customer, they provide the service and in many cases the customer is persuaded by them. If you have your own App you can start to take back control of your customers and orders.

 

It shouldn’t require your customer to do anything different than placing an order and the whole process should be fully automated …

 

With your own App, you can offer your customers something back in return, it could be a free meal with every 5 orders, £10 off when they spend £100 or 10% off every time they order through the App.  It shouldn’t require your customer to do anything different than placing an order and the whole process should be fully automated so you don’t have to do anything extra either.

 

managed automatically and all you need to do is cook and send the food …

 

At App4 our loyalty program is a bit like supermarket club card, whereby a customer earns points for every pound they spend.  Then when they reach a certain level of points, which you can set, they will receive a discount or money off voucher to use on their next order.  The whole process is managed through the App4 back office, all discounts are issued and managed automatically and all you need to do is cook and send the food.

 

If you want to take back control of your customers and start to build a loyal and happy customer base then visit call 01332 742514,  email info@app4.co.uk or request a call back here.

Image by Freepik