Pay Less for Online Ordering with App4

Pay Less for Online Ordering with App4

App4 recently surveyed its own customers who use, or have recently used, one or more of the major online ordering portals, including those that also deliver the food for them.


The results of the survey showed some staggering figures, that App4 think every takeaway and restaurant needs to be aware of;


  • Around 80% of all orders received are from regular customers
  • The average commission is 20%, after including admin fees and VAT
  • At least 50% of their customers would prefer to order direct if they could


It may surprise you to here this, but App4 don’t dislike these ordering portals, they are a great way of attracting new customers to your business, and, if you don’t offer delivery, they can help you reach a customer you wouldn’t normally be able too. What App4 does not like to see, which seems highly likely, is many restaurants and takeaways are simply giving away 20% of their income on orders they would have received anyway.


The table below shows a very simple example of what the true costs of receiving your orders through a large online portal that charges a combined commission of 20%:


% Portal Orders100%50%20%
% App4 Orders0%50%80%
Orders Per Month£10,000£10,000£10,000
Portal Charges£2,000£1,000£400
Card Fees£108£172
App4 Fees£120£120
Money Received£8,000£8,773£9,308
Annual Savings£9,270£15,696


These examples show how you could easily be saving over £9000 every year just by moving 50% of your orders on to your own system, and if you went on to get 80% of your orders direct, you could be saving more than £15,000 a year.


If you would like to reduce your online ordering costs by as much as £15,000 a year, and would like to take back control of your business, customers and profits, call App4 on 01332 742514 or click here for more info.