The results of the survey showed some staggering figures, that App4 think every takeaway and restaurant needs to be aware of;
- Around 80% of all orders received are from regular customers
- The average commission is 20%, after including admin fees and VAT
- At least 50% of their customers would prefer to order direct if they could
It may surprise you to here this, but App4 don’t dislike these ordering portals, they are a great way of attracting new customers to your business, and, if you don’t offer delivery, they can help you reach a customer you wouldn’t normally be able too. What App4 does not like to see, which seems highly likely, is many restaurants and takeaways are simply giving away 20% of their income on orders they would have received anyway.
The table below shows a very simple example of what the true costs of receiving your orders through a large online portal that charges a combined commission of 20%:
|% Portal Orders||100%||50%||20%|
|% App4 Orders||0%||50%||80%|
|Orders Per Month||£10,000||£10,000||£10,000|
These examples show how you could easily be saving over £9000 every year just by moving 50% of your orders on to your own system, and if you went on to get 80% of your orders direct, you could be saving more than £15,000 a year.
If you would like to reduce your online ordering costs by as much as £15,000 a year, and would like to take back control of your business, customers and profits, call App4 on 01332 742514 or click here for more info.