Marketing for restaurants usually comprises of leaflet drops, adverts in the local paper, bus adverts and maybe sponsoring a Sunday football team. All very traditional and proven methods of advertising, however, it is very difficult to measure. Most often, when you get a new customer you can’t tell how they found out about you.
… very traditional and proven methods of advertising …
A very common statement with marketing is 10% of it works, it’s just that you never know which 10% that is! With your own App and Website, integrated together and collecting customer data, you can start to increase that 10% to 80% so that you can clearly understand what works, and more importantly, what doesn’t!
When you have good information about your customers, such as if they have ordered before, when did they last order or how much they spend, you can tailor your marketing to get better results.
… One of the major downsides of traditional methods, apart from the cost, is the ‘shotgun’ approach …
One of the major downsides of traditional methods, apart from the cost, is the ‘shotgun’ approach they have. E.g. You send out thousands of leaflets and have no idea who is going to receive it and if they are likely to use your services.
By using your App and Website data, you can use digital marketing to target people who have already expressed interest in your business or already buy from you. You know that when they receive an offer, or are told about your new menu, they are far more likely to respond. This can be tied to offers and you can track the response. You can then further use this information to widen your net and target specific areas and types of customer.
… when they receive an offer, or are told about your new menu, they are far more likely to respond …
At App4 we provide a complete solution with marketing tools, all included in our standard flat monthly fee of £129 + VAT. You can send unlimited emails and push messages to your customers using predefined filters or we can help you tailor your marketing lists to get the best possible response.
If you want to know more about how you can invigorate your marketing and reduce your costs while increasing the impact, call 01332 742514, email firstname.lastname@example.org or request a call back here.