The easiest way to increase your profits is to get your existing customer to spend more money. Sounds simple doesn’t it. What many businesses don’t realise is that getting their own mobile App could do it for them, with a little help.
Even today, a high proportion of takeaway orders are still placed over the phone or by walking in to the store. In many cases, this is because it is the only method of ordering and customers have no alternative. This encourages people to order ‘the usual’, and they want to get the whole ordering process over as fast as possible.
… takeaway orders are still placed over the phone or by walking in to the store …
Having your own App gives your customers the time to take a bit longer, to break the ‘I will have the usual please’ and allows them to look through your menu and consider what to have. Also, if they are ordering for a group of people it allows them all to pick and choose more freely. Giving your customers more freedom, flexibility and time means they tend to spend more. A survey of our client’s customers showed that you should expect to see an increase of around 15-20% on their regular phone call orders.
… you should expect to see an increase of around 15-20% on their regular phone call orders …
At App4 we work with takeaways to drive their customers towards using their new App, and guide them on how to encourage an increase in order values. Using a few simple techniques, we can encourage your customers to try new products, add on extras and simply order more than they used too.